Social Media Manager Agent Template
An AI agent that generates content calendars, researches trends, creates platform-specific posts, and maintains your social presence.
What This Template Does
The Social Media Manager agent handles your entire content pipeline: researching trending topics, generating platform-specific posts, creating weekly content calendars, and posting to connected platforms. It maintains your brand voice across all channels.
Skills to Install
- BluCLI -- Post to Bluesky
- BlogWatcher -- Monitor industry blogs for content ideas
- OpenAI Image Gen -- Generate post visuals (optional)
Recommended Channel
Slack for team content review before posting. Create a #social-content channel for draft review.
Cron Schedule
Weekly content calendar: Mondays at 9 AM -- 0 9 * * 1
Daily post generation: Weekdays at 8 AM -- 0 8 * * 1-5
Example Conversations
"Create a 5-day social media calendar for our developer tools company. Focus on productivity tips, industry news, and product features. Include hashtags and suggested visual concepts."
Agent response: Researches current developer trends, creates themed posts for each day (Motivation Monday, Tech Tuesday, etc.), includes relevant hashtags, and suggests visual concepts.
"Turn our latest blog post about API security into 5 social media posts for different platforms."
Agent response: Reads the blog post URL, extracts key points, and creates platform-tailored versions: a thread for Twitter/X, a LinkedIn article summary, an Instagram carousel concept, a Bluesky post, and a Reddit discussion starter.
"What are the trending topics in AI this week? Suggest 3 posts we could create around them."
Agent response: Searches current AI news, identifies trending topics, and suggests three timely posts with hooks and hashtags.
Setup Steps
- Create your KiwiClaw agent
- Install BluCLI and BlogWatcher skills
- Provide brand guidelines and example posts in the agent's system prompt
- Connect Slack for content review workflow
- Schedule weekly calendar generation
Frequently Asked Questions
Will the content match my brand voice?
Yes, if you provide brand guidelines and example posts in the agent's system prompt. The agent learns your tone, vocabulary, and style. Review the first few posts and provide feedback to fine-tune the output.
Can the agent post directly to social media?
The agent can post directly to Bluesky via the BluCLI skill. For other platforms, the agent generates ready-to-post content and delivers it to Slack or Telegram for one-click publishing. Browser automation can interact with additional platforms.
How does the agent keep content fresh and relevant?
The agent searches the web for trending topics and current news before creating content. This ensures posts are timely and relevant rather than recycled generic advice. You can also point it at specific industry blogs to monitor.